Alpha Tide didn’t just originate at a church fete (you might recall Paul McCartney and John Lennon met at a church fete… you know just sayin’).

We are all church-going Christians too which means that we all share a rich history when it comes to to music. Specifically hymns.

Hymns tend to have a very distinct ‘style’ to them,’ possible products of their time. As songs, they have a very different purpose to what music in general is used for today.

It feels like a lot of modern popular music has become industry. It’s like it’s about selling the song rather than personal expression. Very different from what hymn writers intended for their songs.

Genius

Maybe the name Max Martin might not ring any bells with you. Behind Paul McCartney and John Lennon, who have the most successful songwriting credits of all time, this gentleman comes in third!

Martin has written, co-written or produced Britney Spears’ ‘Baby, One More Time,’ Taylor Swift’s ‘We Are Never Going To Get Back Together,’ and Katy Perry’s ‘Teenage Dream.’ These aren’t the songs either with his name on them!

That’s impressive right? The amount of money these songs have generated is mind-blowing. He has 22 songs which sat pretty much at the top of the Hot Billboard 100. 5 entered the chart at number one.

This shows he knows how to make money from a catchy tune. Arguably you could say Martin discovered a formula to making these hits.

Although these fun songs have value in nostalgia, arguably something has been lost.

What About Hymns?

Looking back, hymns the church used weren’t just for the worship of God, they also taught the principles of the Bible. Many people years ago couldn’t read or write and so these songs served this two-fold purpose.

Music wasn’t just in the church: folk music came from a collective experience within the community. The camp fire sing-a-long might still be a tradition for scout groups. Hymns and older songs like this were tools for community strengthening.

As the world becomes smaller, we become aware of how music has effected and sustained people. Quite literally, old Pentecostal slave songs from America were more than morale boosters: they were communicating secretly without their oppressors knowing their plans.

The wonderful stories we hear from the Fab Four and the Rolling Stones tell of the rock and blues influences from America. This music in the 1960s fed their inspiration for their iconic music that changed the world.

The Future of Music

As developments were made in technology and music’s objective, so the value of music changed with it

At one point, the only way to hear a song ‘live’ was to buy the sheet music and play it on the piano at home. When gramophones were introduced and you could have recordings at home, sheet music became less popular.

The last twenty years has seen more technological development than ever before. With it we’ve seen the decline of vinyl (although there is an amazing resurgence of late) cassette tapes and now CDs as the world of streaming has now cemented itself as the most popular and practical way to get our music fix.

It begs the question: what is music to you?

For a lot of us, it has become personal and arguably where the innovation of downloads and streaming has arisen. Are the days gone of what music was? Is it just an industry?

Maybe leave a comment on the socials ;D

Tom